HELLO.

I’M GRADINAR RAZVAN

THIS IS MY INTERACTION DESIGNER & UX UI DESIGNER PORTFOLIO

I launch products, solve problems, design solutions and provide results all within budget and time constrains, below are some highlights from my experience

BUILTBYG

MULTI NICHE ONLINE PORTFOLIO

 UX UI | WORDPRESS PROTOTYPING | FULL PRODUCT CYCLE

RESULTS: Tailored the website content to 3 niches by using my SEO skill which also helped understand how users search and arrive on the website, creating a seamless and continuous experience as they reach the end of a page, testing as well as validating different page structures and navigation methods and much more. This led to over 3000 visits in just a few days without any seo or promotion, trended on Dribbble and it was featured as best of the week on two websites showcasing my ability to create designs that are enjoyed by other fellow professionals not only by stakeholders as well as how my SEO, CMS, Website Optimization and technical skills allow me to create better UX solutions.

ARCHWAVES

NICHE SOCIAL NETWORK

 UX UI | AGILE | PROJECT LEAD | FULL PRODUCT CYCLE

RESULTS: Solved numerous UX issues while developing a highly detailed global site map that made it easy to work with such a complex app by having flows,journeys, features,etc all in one place. Conceptualized a gamification system that increased user interactions by 30%, identified which features are used the most by users thus placing them in easy to access locations, increased user profile completion rate by using a complex on-boarding system and much much more found inside, showing my full UX cycle experience, so click the button below to find out more.

FACEBOOK

SMART WATCH APP

INTERACTION DESIGN | PROTOTYPING | PERSONAL PROJECT

RESULTS: Overcame 8 interaction design limitations, resulting in a unique solution to the inability to input data on smart watches, by using location based services, keeping interactions at a minimum as a result. I solved the problem with small screens in which people can’t touch the UI due to different finger widths, by using gestures, making it intuitive, fast, easy to use and all this lead to helping a fellow UX designer understand how this can be done. Find out more by clicking the button below.

UGLYSHOES

MAGENTO E-COMMERCE

PROJECT LEAD | PRODUCT LAUNCH | FULL PRODUCT CYCLE

RESULTS: Identified who the users are without knowing upfront who will be using the products, solved multiple challenges and problems, used my SEO skills to identify new terms for card sorting and thus resulting in users finding products easier. Besides this the website was up in just a few months so the stakeholders could benefit from the shopping season, meeting the milestone and budget. Tackling SEO helped them reach the top of the search engine results for 8 targeted keywords and boost traffic by 300%, showcasing my ability to launch a product from it’s initial idea all the way to seo, while keeping to milestones, budget and collaborating closely with clients and help them take informed decisions and evaluating other peoples performance. Click the button below to find out more.

GUILD WARS 2

WEB & IN-GAME UX UI FOR A MMO GAME

INTERACTION DESIGN | PROTOTYPING | PERSONAL PROJECT

RESULTS: Fixed multiple UX issues, including severe interactions issues such as users having to go back & forth between tabs, opening multiple panels to find information, not remembering what happened since the last update, not knowing about certain features, while also creating consistency between the look of the game and the website, driving user collaboration and making the UI more engaging, requiring less reading and clicking. As a result the redesign got over 20.000 views in under 48 hours, over 400 comments, featured on news websites like Engadget, Massively and TenTonHammer, multiple requests to “hire this guy” showcasing my ability to understand user problems and tailor to user needs. Find out more about this project by clicking the button below.

TIME SHEETS

WEB & DESKTOP APP

LEAN | THOUGHT PROCESS | CASE STUDY AVAILABLE

RESULTS: I developed a solution in just two hours that took into consideration the users environment, day to day activities, providing a UI that kept user interactions at a minimum, while making the tasks less dull by incorporating gamification principles, as a result the client awarded me a bigger project, which unfortunately is under NDA. Click below to view the case study and get a glimpse of my process.

GERMAN CRYSTAL

CUSTOM IN-HOUSE ECOMMERCE

WATERFALL | UX IMPROVEMENTS | EYE TRACKING

RESULTS: I was able to get the UX UI done in 4 months, fix over 80 UX issues, create 110 iterations, validate my designs via eye tracking and heat maps, as a result the CEO was impressed and me and a few colleagues went to the global HQ and met with him. Click the button below to find out more.

AND HERE ARE SOME

UI ELEMENTS THAT I’VE CREATED

SOME HIGHLIGHTS FROM MY EXPERIENCE AS A UX UI DESIGNER

+100 brands that I’ve worked with and +10 years experience

in the web and design industry tackling web, print, mobile, design and learning about marketing, seo, conversions, responsive design and a lot more

3 UX certifications and a Photoshop “Master” certification

to showcase that what I’ve learned by myself in time and with hard work is at and above industry level while also showcasing that I’m familiar with all UX methods, helping me build both user centered design but also habit forming products. This coupled with over 15 design software shows my ability to master and learn new software on the fly, constantly expanding my knowledge and keeping up with the industry.

Multiple awards, recognitions and exhibits

showcasing that I leave and breathe design and my passion for all things design, including my ability to achieve high quality results no matter the niche be it visual design or print

Masters Degree in Architecture

UX and architecture are really quite similar, they both are tailored around research, building with users in mind, using data to influence your decisions and learning to think from the users point of view. They both rely on creating flows, iterations, gathering feedback and tackling complex problems and projects while coming up with solutions as well as understand user interactions and how certain decisions impact the users, making them both user centered.

Familiar with Agile, Lean & Waterfall environments

tackling small to large scale applications for web, desktop as well as mobile, tablets and wearable. Letting me tackle projects based on what the goal is, such as getting it fast on the market, building a robust product or delivering multiple products at once

HTML & CSS

to tackle live prototypes and helps me keep up with the latest trends and understand how certain things can get implemented or achieved, while also taking into consideration things such as if the visual design can be done via CSS or it will require using images

Experience with multiple CMS and E-commerce platforms

I’m experienced with all the major online platforms while most often I’ve used Joomla, WordPress, Magento, Bootstrap to achieve different results

Search Engine Optimization (SEO) ( unique skill )

let’s me create search query breakdowns that let me understand how users reach a page, what their goal is and as a result how to adapt the website content so they understand better. Also it helps me create better page structure by understanding how search engine spiders crawl a page, thus creating structures that are seo friendly. It also helps me use Google Analytics and Google Webmaster Tools to gather user data or perform keyword research that helps me discover new niche terms for card sorting

Website optimization and online conversions skills ( unique skill )

let’s me build wire-frames that take into consideration page load time, such as not using layouts that use too many images and if they do, how it can be improved such as using CDN (content delivery networks), lazy loading images and so on. While having knowledge of conversions, besides driving sales it also helps me better optimize pages to have clear call to actions placed at key location, compelling copy-writing and so on, so users will always know where to go or click

Gamification & user on-boarding ( unique skill )

helps me boost user engagement, keep user retention, drive user interactions and user profile completion while also making it easy for user to signup and have a clear idea how the product should work by informing them what they should do next or make them clearly understand how certain features work

Full product life cycle experience

Combining all that’s been mentioned above helps me build products from start to finish, thus being familiar with a full products cycle, while also delivering results or being able to lead teams and organize tasks and milestones

I ALSO WRITE ABOUT UX WHEN I’M FREE, HERE ARE A FEW POPULAR UX ARTICLES:

Designing a User Experience for Wearable Devices | USABILITYGEEK

The article explains how designers should tackle UX design for wearable devices such as smart watches, providing a quick example on how designing for them goes way beyond the device as well as mentioning what things they need to keep in mind and the future of the UX industry

Industry Breakdown: UX vs UI vs IxD vs Visual vs Product Designers | LINKEDIN PULSE

The article goes into detail regarding the difference between all the design niches and what they actually do, helping both clients and designers find out more about what makes them unique

What is Agile, Scrum and Lean UX Design | BLOG

The article presents what each one is, the difference between them and their downside thus eliminating the confusion for UX designers that are just getting into the UX industry

100 UX issues found in Google products | coming soon

Linkedin: Bad UX at it’s finest | coming soon

Designing a UX with SEO in mind | coming soon

// FIND OUT MORE ABOUT MY

UX DESIGNER EXPERIENCE

and see some of my skills, experiences, awards

by visiting my LinkedIn account.

WANT TO TALK ?

I’m always open to interesting projects or chatting with other fellow designers, so feel free to drop me a message using the form below.

UX UI DESIGNER PORTFOLIO

// VIEW SOME UX DESIGN

ARTICLES FROM MY BLOG