Worked on over 50 projects as well as have a collaboration with a US agency. Below are some of the brands that I've worked with:
✔ NATIONAL GEOGRAPHIC - WEB | Handled the web design for Ocean Warrior documentary
✔ BLANK LABEL - WEB | US | Award wining custom tailoring
✔ GROLSCH - PRINT | Europe | High profile international beer label
✔ US AGENCY COLLABORATION - WEB | Numerous web projects for various niches
✔ BEAUCOMP CAPITAL - WEB | US | Organic food e-commerce store
✔ SHAKE & DANS - WEB | Romania | Dance school
✔ CAMPAIGNS DIRECT - WEB | US | Web agency
✔ SOLARGE TEHNIC - BRANDING & WEB | Romania | Solar panels company
✔ DESIGNBUZZ MAGAZINE - BRANDING & WEB | US | Design news website
✔ FLIX INDEX - WEB | US | Movies and TV streaming website
✔ FSQUARED - WEB | US | Design agency
✔ LINDER - WEB | US | Logistics company
✔ SOCIAL SCIENCE - WEB | Australia | Music band
✔ MKPIPE LIMITED - WEB | United Kingdom | Design agency
✔ SLOVAK CASINO - BRANDING | US | Casino
✔ ESRO ONLINE - WEB | United Kingdom | Gaming website

Got accustomed to a wide variety of CAD & 3D software, as well as become familiar with the archviz industry and the process behind creating 3D work, while using my already built graphic designer skill set to further develop my post production, matte painting and photo manipulation skill set. Building a unique style and getting my work displayed at art galleries as part of different exhibits, while also sharing my process and knowledge with the archviz community via my YouTube channel.

AHG is a multi-national German company and part of my work involved redesigning their entire e-commerce website, branding & consultation on different brands held by the company, as well as designing marketing materials, working closely with other departments. My most memorable moment was when I've shown them the two redesigns I made in 48 hours and they were so amazed that the whole office talked about it for the next couple of days, four months later I met the CEO.
► ACCOMPLISHMENTS:
✔ created over 100 iterations of the visual design and wire-framing as a way to truly refine the user experience and meet the users needs as well as their goal
✔ 30 page heuristic analysis that helped identify and fix multiple user experience problems
✔ performed heat map and eye tracking analysis to validate my design decisions, proving they were a better approach
✔ dramatically improved the flow and user journey, reducing the time to checkout and additional actions performed after login, while also integrating new features
✔ implemented multiple conversions optimization techniques into the wire-frames and visual design, aimed towards generating extra revenue
✔ redesigned their main online store in just four months, as a result me and a few colleagues went to the global HQ in Germany and met the CEO
✔ collaborated with other departments and regional stakeholders to build a product that is tailored to the user groups while also meeting stakeholder standards
✔ proposed two new designs for the main store which impressed the whole office, ensuring that I know what I’m doing
✔ sought out to handle and provide feedback on other company brands and projects
✔ overcame the challenge of working with a devevelopment team based in another country by coming up with solutions within platform limitations, reducing the time to market
✔ delivered developer notes after each iteration, reducing back and forth communications

Archwaves is a niche social network aimed at architects, I handled strategy, design and management.
► SOME ACCOMPLISHMENTS
✔ solved +100 user experience problems, creating +50 wireframes, +200 mockups based on 5 unique visual design directions, 8 storyboards, 3 prototypes, multiple diagrams, user scenarios & task flows combined in a gigantic mind map equivalent to 50 pages of paper
✔ created a global feature map containing various task flows, which helped envision how each feature is connected, what the task flows are and made it easy to hide, edit and move things in just a 5 seconds instead of 15 minutes or 1 hour thus increasing productivity and gaining the ability to work either on a certain feature or at a global app level and seeing how flows change and the impact of them
✔ designed an on-boarding system avoiding overwhelming users with all the features by introducing them slowly to the app in a unique way
✔ had a pre-final draft in just 2 weeks by using Photoshop to create wireframes and quickly explore and test different approaches, keeping costs down by using the tools at my disposal and not requiring additional expensive products or online tools
✔ explored different visual design directions, tailoring them to young and seasoned professionals
performed usability testing on different prototypes which led to identifying early problems
✔ used red route analysis to define which of the 20 features need to be easily accessible, reducing the need to search or remember them
✔ designed a Gamification system that helped push user interactions by 30% while also drawing them back, keeping the website updated with user generated content
✔ conducted user research like ethnographic research and user interviews with 20 users of different levels of experiences to identify their habits, problems and how they use the web in their work-flow, resulting in a product that solves critical market problems

► Some of the brands that I've worked with include:
✔ PDL ( GOVERNMENT ) - PRINT | the largest political party in Romania
✔ ABRAHAM & ASOCIATII - WEB & BRANDING | one of the leading Bucharest law firms
✔ ZIARELEZILEI - WEB | romanian news aggregator website
✔ BENCRISIA = BRANDING & PRINT | IT company

► Some of the brands that I've worked with include:
✔ PDL ( GOVERNMENT ) - PRINT | the largest political party in Romania
✔ ABRAHAM & ASOCIATII - WEB & BRANDING | one of the leading Bucharest law firms
✔ ZIARELEZILEI - WEB | romanian news aggregator website
✔ BENCRISIA = BRANDING & PRINT | IT company

Designer shoes store, I've been involved in the full product cycle including launch, marketing, seo strategy.My most memorable moment is when the stakeholders said "trust me you will get far in the industry and we will be proud to say we worked with you", they recommended me to 4 other clients.
► SOME ACCOMPLISHMENTS
✔ identified +50 UX issues in their platform via a heuristic analysis which led to redesigning their website on a future proof platform,
✔ generated revenue in 3 months, eliminating 80% of the additional time and costs needed to hire dev teams to fix & go through old code
✔ surpassed 20 UX challenges and pro-actively solved over 100 problems during the website redesign, including technical ones
✔ overcame the lack of user information by identifying brand values and launching a Facebook pre launch campaign to gather user data, building accurate user personas, identifying who the users are, creating detailed storyboards to highlight their interactions as part of different user scenarios
✔ avoided user confusion due to layout differences between competitors and client by performing ethnographic research, market and competitor analysis
✔ reduced the need for users to guess which category hosts the products by using my SEO skills to identify new relevant card sorting terms
✔ surpassed stakeholders expectation by the way I handled the project from inception to completion, by handling almost everything, offering bi-weekly status reports and collaborating in key project decision making, informing them of potential issues, risks and priorities
✔ eliminated extra unplanned costs by providing an upfront detailed 20 page project roadmap which led to reaching every single milestone within budget and allocated time
✔ sought out by stakeholders to give feedback regarding new hires and their performance

Improved and refined the UX design based on the client wireframes, applying key UX principles thus solving several critical issues as well as create the UI / visual design for several key project elements, establishing a more easy to use and user friendly product.

✔ Worked closely with the stakeholder, UX and dev team, adapting to their current workflow to design and further improve their mobile product by handling the design of +60 unique screens, dramatically improving the UX by rethinking as well as simplifying several flows and mechanics while working within technological constraints.
✔ Reduced back & forth navigation, increasing ease of use and improved the overall user on-boarding experience, while providing clear documented information regarding my every design decision while also experimenting with various diugetic UI solutions in order to make the user interactions feel natural and easy to use, ensuring the UI isn't taking too much screen space thus getting in the way of the users interactions.
✔ Applied several key UX principles while taking into consideration device specific interactions such as how users handle and hold the mobile device and where the UI should be placed according to users being right or left handed and how users perceive the UI for the first time, ensuring key elements are readable, easy to spot and that enough white space is present in order to avoid overwhelming users
✔ Conceived 6 visual design styles and multiple variations for different UI elements during the project, as a way to showcase different approaches in order to fully identify, test and choose the best approach that would match the targeted user group.

► SOME OF THE PROJECTS:
✔ BLIZZARD ENTERTAINMENT - WEB | Fortune 500 game studio behind some of the biggest names such as World of Warcraft, Diablo, Starcraft, etc
✔ VARIOUS NDA PROJECTS - WEB | Confidential information
✔ MULTIPLE UX PERSONAL PROJECTS - WEB | Facebook smart watch app, Guild Wars 2, etc
✔ CPR PRODUCTIONS - WEB | Los Angeles music studio working with high profile artists
✔ FOODIES - MOBILE | Chef & food ordering mobile application
✔ PROFESSIONAL ACADEMY - WEB | High profile beauty salon and school with multiple location across Romania
✔ FARMACIA CONCORDIA - MOBILE & PRINT | Pharmacy mobile application and various in-store marketing designs
✔ ALEXANDRA MARIN - BRANDING | Fashion designer with multiple Design Week appearances including London, Bucharest, Malta,etc
✔ PARTIZAN SECURITY - BRANDING | Security company handling multiple high profile events and brands
✔ PARTIZAN ECOSERV - WEB CONSULTING | Sister company handling pest control services
✔ CARTIALEGEVIATA - WEB CONSULTING | Online e-commerce bookstore
✔ KANGOO JACK - WEB CONSULTING & PRINT | After school
✔ DEGRO SECURITY - BRANDING | Security company
✔ DALL CLASS - BRANDING | BEAUTY & SPA COMPLEX
✔ EASY FIT DUBAI - BRANDING | FITNESS COMPANY

Tackling UX challenges as part of the Adobe.io team, pushing the user experience to new levels.