I STARTED BY ANALYZING THE COMPANY USERS AND COMING UP WITH POSSIBLE APPROACHES
Why I did this: I needed to identify the company culture, their age group, how their users interact with the products, their tech proficiency, what devices are they using ( mobile, tablets, smart phones, laptops ), operating system in order to get an idea of their existing ecosystem
How I did this: since my client wanted to see my thinking, I went ahead and setup a company profile that fits with the multi-national goal they were going for as well as their initial work environment
How it helped: by highlighting the initial layer of information and constraints that I needed to design the UX, thus I was able to determine that since it was a tech company, they were proficient with all sorts of devices and from these resulted the fact that they spend a lot of time online and on devices thus are quite familiar with simple and complex layouts. By knowing this I was able to identify three approaches.