1. there are two groups of people, those who like lists view and those who like grid views, tailoring the UX UI for both could be a solution by having an option to quickly swap between mods similar to e-commerce websites
2. game character panels should feature a way to cater towards people who enjoy complex UI’s and those who like minimalist UI’s by having a way to hide or display that set information or via addons
3. Retaining the existing navigation or layouts are really important for some people, which further shows that redesigns should be published in segments so the user can accommodate the changes in time
4. Grid views although liked by many it’s also disliked by many due to the Windows 8 metro feel, thus a lot of testing and feedback needs to be done to test that it’s appealing to the majority of users
5. strangely enough people tolerate sliders in games a lot better then I would have initially thought
6. Using images of concept art has a real positive impact, in-depth testing should be conducted to see the appropriate size & number of elements displayed per row
7. Keeping the art style consistent between the website & actual game is important as this ensures consistency and a unified image of the product
8. People really like reading lore and thus the UI & UX needs to be tailored towards this by incorporating the ability to read set lore easily, be it by right mousing on an item and choosing a read lore or by other means
9. Some gamers put an emphasis on visual aesthetics while others put an emphasis on functionality, thus a balance needs to be struck so users can toggle between a simple UI or visual appealing UI
10. Keeping the number of interactions as low as possible is important but some creative liberties can be taken if it’s to improve the overall flow, accessibility, clarity or ease of use
11. Since there’s over a million players, there are multiple user groups within the main user groups, that each want a different thing be it to have the ability to read lore, perform certain activities with guild members, perform certain actions faster so certain design decisions won’t please everyone