The goal was to design a portfolio showcasing my experience and work from different design niches that I’m experience with and passionate about, while making it easier for users to identify my experience and work relevant for those design roles.
The main problem was the fact that when clients wanted to see samples from my portfolio, I would be required to send them individual URL’s in order for them to see projects that are related to that design role, be it web, print or architecture. This lead to clients constantly having to swap between browser tabs to check out my work, instead of having a consistent experience. Also they were having a hard time identifying what skills would be relevant for that specific role, while also being really hard to optimize for SEO due to the multiple niches I was targeting
It was clear that the solution would involve creating different landing pages which I could send to clients, however the problem was still present for people arriving via organic search or direct URL on my main page since they were still presented with my full portfolio. I solved this second issue by creating a hub page that connects all portfolios, this way when users arrive on my main URL they have an option to choose which portfolio to view
Knowing that there might be people who don’t know what certain portfolios are, like UX UI, archviz, I used some website copy (text) to ask them what they are looking for? launching a new website? an e-commerce or web app? advertising? and so on. This made it clear which portfolio they should look at, while making each landing page unique so they won’t be put off by the same look, encouraging them to explore. The slider below will show you each of the main designs and how they are connected to the main hub.