I ALSO DESIGNED AN ADVANCED GAMIFICATION AND ON-BOARDING SYSTEM TO BOOST USER ENGAGEMENT, USER RETENTION AND USER INTERACTIONS
I’ve designed a gamification system to help users get familiar with the features and increase user engagement, user interactions, user retention and making them come back since this was a key element to make users feel like there are constantly new things happening. During the user interview, they mentioned they like when they receive comments or someone likes on their work, thus it proved to be a key element to help with the UX. The process of designing such a system involved setting up an achievement system, assigning xp to users actions, testing the pacing , the sense of progression , the value and incentives which were tested on an early prototype.
On the other hand, having an on-boarding system proved to be a key solution to all the complex systems in play and unique features the app would have thus using such a system users would be able to signup faster, connect with members and learn about the app features easily and at their own pace while also informing about what they have to do next. This involved creating a welcome message, having a progressive profile in-place that shows how complete their profile is, a modal window informing them about what they need to do next, using social media for login and register, automatic e-mail describing what they should do next and what are some of the app features and how they work and having a detailed progressive tutorial that will introduce the user to all the features in-time so they won’t get confused or overwhelmed.